PRIVACY POLICY
This Privacy Policy is effective upon 21 May 2018.
This Privacy Policy aims to give you information on how we collect and process your personal data.
The GREENBERRYKIDS.COM website, mobile app and any other means of collecting personal data are controlled by Green Kids Limited, referred to as “we”, “us” or “our” throughout this Privacy Policy. We are the primary data controller for the purposes of this website and our registered office is 29A Pilgrims Lane, London, NW3 1SX, United Kingdom.
It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.
We may amend this Privacy Policy at any time by posting the amended terms herein. All amended terms automatically take effect 30 days after they are posted. We will announce any material changes and their rationale to this Privacy Policy through email.
Scope
This Privacy Policy describes our collection, use, disclosure, retention and protection of your personal data. It applies to any GREENBERRYKIDS.COM web or mobile view where this Privacy Policy appears.
By navigating to a GREENBERRYKIDS.COM website or mobile view, by transacting and by registering an account, you are agreeing to the terms of this Privacy Policy.
Green Kids Limited is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation.
Green Kids Limited may transfer your personal information outside of the European Economic Area to our group companies and authorised third parties. Where we use third party service providers based outside of the European Economic Area, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. Where we use third party service providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US.
Collection and cookies
We collect, process and retain personal information from you and any devices you may use when you navigate to a GREENBERRYKIDS.COM web or mobile view, by transacting, by registering an account and otherwise interacting with us.
We may also collect personal information from you if you physically enter one of our stores or attend an event.
We capture customer data, purchase data and browsing behaviour as part of the GREENBERRYKIDS.COM Loyalty programme. This is so we can optimise and personalise your experience with GREENBERRYKIDS.COM.
The personal information we collect includes the following:
- Personal information including payment related information you give us when you register or purchase through the site or mobile app;
- Content that you generate when interacting with our customer services team including details we require to contact you and verify your identity;
- Content we generate via machine learning algorithms as they apply to personalising your experience by curating more specifically the items you have an interest in, as well as supporting general service optimisation including bid / markdown automation
- Other content that you generate through browsing activity including intended purchases, your marketing preferences, completion of surveys, wishlists, and participation in promotional activity; and
- Device identifiers such as IP addresses, cookie IDs, IDFAs and other device identifiers, as well as geo location information, IoT technologies and connection information such as statistics on your page views, traffic to and from the sites, referral URL, ad data, your browsing history, hashed email addresses, and your web log information.
If you give us personal data about someone else, you must do so only with their explicit and prior consent.
We may allow you to share information with social media sites, or use social media sites to create your account or to connect your account with the respective social media site. Those social media sites may give us automatic access to certain personal information retained by them about you (e.g., content viewed by you, content liked by you and information about the advertisements you have been shown or may have clicked on). Where this information is received by us, we will use this information to further personalise your experience with GREENBERRYKIDS.COM.
We use cookies, web beacons and similar technologies to collect information about the pages you view, the links you click and other actions you take on our Services, within our advertising or e-mail content.
Cookies are text files stored on your computer when you visit web pages.
To make full use of the online shopping and personalised features on GREENBERRYKIDS.COM, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.
Here’s a list of the main cookies we use and what we use them for.
First party cookies – cookies that At GREENBERRYKIDS.COM, we use cookies to keep track of what you have in your basket and to remember you when you return to our site.
| COOKIE NAME | COOKIE PURPOSE |
| JSESSIONID | This cookie allows our web servers to respond to your actions on the website such as 'Add to bag' or browsing the website. The website wouldn't work for you without it. |
| billingCurrency | This cookie determines in which currency your orders will be billed, according to your in-site choice or based on your location. |
| bfamily | This cookie collects information about your favourite designers to better tailor your browsing experience. |
| cb-enabled, cb-shown | These cookies are associated with a free script which shows a cookie alert notice on a website. It is used to record when the user has dismissed the notice to prevent it re-appearing on return visits. |
| country | This cookie shows the country to which your orders will be billed, according to your in-site choice or based on your location. |
| language | This cookie stores the language choice you’ve made, to serve relevant content. |
| gender | This cookie tells our servers whether you are browsing the men's or women's sections of our online store. |
| loggedIn | This cookie tells our servers whether you are logged in or not. |
| saleRegion | This cookie shows the region to which your orders will be billed, according to your in-site choice or based on your location. |
| IndicativeCurrency | This cookie determines the currency in which indicative prices will be displayed on product listings based upon your in-site choice. |
| plpLayout, Desktop, plpLayoutLargeDesktop, plpLayoutMobile, plpLayoutTablet | This cookie allows us to determine if you are accessing the site from a mobile device or not so you can be directed to the mobile version of MATCHESFASHION.COM if required to ensure the best possible user experience. |
| defaultSizeTaxonomy | This cookie tells our servers which international sizes to display alongside products, in accordance with your in-site choice or based on your location. |
Third-party cookies - cookies dropped by third parties GREENBERRYKIDS.COM has a contractual relationship with. We use cookies to enable specific functionalities and enhance the customer experience
| COOKIE NAME | COOKIE PURPOSE |
| cs_cvars, cs_id, cs_s, cs_v | These cookies are dropped by our partner Contentsquare for user segmentation and A/B testing. |
| ga, gac_, gid, | HashedUIdThese cookies are dropped by our partner Google Analytics for traffic and user behaviour analytics. |
| uetsid | This cookie are dropped by our partner Bing for traffic and user behaviour analytics. |
| fs_uid | This cookie are dropped by our partner Bing for traffic and user behaviour analytics. |
| lastRskxRun, rskxRunCookie, rCookie | These cookies are used by our partner Riskified for fraud profiling and prevention. |
| sailthru_hid, sailthru_pageviews, sailthru_content, sailthru_visitor | These cookies are dropped by our partner Sailthru for email tracking and analytics. |
| px2, pxff_tm, pxvid | These cookies are dropped by our partner PerimeterX to protect our website from bots. |
| affiliateId | This cookie are dropped by our partner Rakuten for traffic and user behaviour analytics. |
| fsm_sid, fsm_uid | These are cookies used by our partner Attraqt to track behavioural patterns such as product viewed. |
| AWSALB | This cookie is dropped by AWS and allows us to manage sessions across nodes providing the best possible customer experience. |
| cfduid | This cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. |
| MVC_*@AdobeOrg, s_fid, s_vi, s_cc, gpv_pn | This cookie is dropped by our partner Adobe Analytics for traffic and user behavior analytics. |
Third-party cookies used for retargeting
We have relationships with carefully selected third parties who may also set cookies during your visit to be used for remarketing purposes – in other words to show you different products and services based on what you appear to be interested in. This type of advertising is designed to provide you with a selection of products based on what you’re viewing on GREENBERRYKIDS.COM, which are presented to you by our business partners when you visit other selected websites. The adverts may highlight products you’ve viewed, alternative styles and colours, as well as products from other categories deemed relevant to your browsing history. The technology behind these adverts is based on cookies.
Disabling these advertisements
We would like to continue to display content that's relevant to you, however, you can choose to opt out of this type of advertising permanently by clicking the opt out icon appearing in the top right hand of the ad. Please note that if you delete your cookies, we will no longer know that you have opted out, and the banners from Criteo or RTB House will reappear when you visit other selected websites.
The business partners that set cookies on the GREENBERRYKIDS.COM website include:
| Adobe Analytics, Doubleclick, Google Analytics, Google Adwords, Pinterest, Facebook, Instagram, Twitter | Sometimes we'll advertise on third-party websites. Cookies are used to help us and our advertisers see which advertisements you click on and interact with. Each individual advertiser uses its own tracking cookies and the data taken is not confidential or interchangeable. |
Cookies and social-media tools
If you ‘share’ GREENBERRYKIDS.COM content with friends through social networks – such as Facebook, Pinterest and Twitter – you may be sent cookies from these websites. GREENBERRYKIDS.COM doesn’t control the settings of these cookies and is not responsible for how these cookies work.
Flash cookies
GREENBERRYKIDS.COM may display video content using Adobe Flash Player, delivered by Vimeo. Adobe uses Flash cookies (also known as Local Shared Objects) to help improve your experience as a user. Flash cookies are stored on your device in much the same way as other cookies but they’re managed differently by your browser.
If you wish to disable or delete a Flash cookie, go to: https://www.adobe.com/uk/privacy/opt-out.html
Please note that GREENBERRYKIDS.COM is not responsible for the content of external websites. If you do disable Flash cookies, you will be unable to access certain content (such as videos) on the website.
Managing cookies
Most web browsers have cookies enabled; should you need to turn them on, see managing cookies below for help.
If you’d prefer to restrict, block or delete cookies from GREENBERRYKIDS.COM, or any other website, you can use your browser to do this. Each browser is different, so check the Help menu of your particular browser (or your mobile phone’s handset manual) to learn how to change your cookie preferences.
Managing your settings will differ depending on the type and version of web browser you use. The instructions below apply to Microsoft Windows, with the exception of Safari, which is only for Mac, and may vary in different devices.
| BROWSER NAME | INSTRUCTIONS |
| Google Chrome | Click the three horizontal bars in the top right of your browser window |
| Click to open the Settings tab | |
| Click Show advanced settings to view the Privacy section, then click on Content settings | |
| In the Cookies section, you can choose from the following settings: | |
| Allow cookies by default | |
| Keep cookies only until you close your browsing session | |
| Block cookies by default | |
| Make exceptions for cookies from specific websites or domains | |
| Manage and delete existing cookies | |
| Microsoft Internet Explorer 9.0, 10, 11 | Click the cog icon in the top right of your browser window |
| Click Internet Options | |
| Click on the Privacy tab | |
| You can set the slider to Medium, High or above to restrict the setting of cookies | |
| Mozilla Firefox | Click the three horizontal bars in the top right of your browser window |
| Select Options, then click on the Privacy tab | |
| In the History drop-down box, select: Firefox will use custom settings for history | |
| You can choose from the following settings: | |
| Accept cookies from sites | |
| Accept third-party cookies (Always, From visited or Never) | |
| Click Show Cookies to manage and delete existing cookies | |
| Click Preferences in the Safari menu in the top left of your browser window | |
| Safari | Click to enter the Privacy tab |
| In the Cookies section, you can choose from the following settings: | |
| Always block cookies by default | |
| Allow cookies from current website only | |
| Allow cookies from websites I visit | |
| Always allow cookies by default | |
| View Remove All Website Data to manage and delete existing cookies | |
| Opera | Click Settings in the Safari menu in the top left of your browser window |
| Type ‘cookies’ into the search box | |
| In the Cookies section, you can choose from the following settings: | |
| Allow cookies by default | |
| Keep cookies only until you close your browsing session | |
| Block cookies by default | |
| Block third-party cookies and site data | |
| Click Manage exceptions or All cookies and site data to manage and delete existing cookies | |
| All other browsers | Please consult your documentation or online help files. |
| iPhone device, Safari browser | |
| Open Settings App | |
| Select Safari In Privacy & Security sub-menu, you can block all cookies | |
| Android device, Chrome browser | |
| Open Chrome Go to More menu > Settings > Site settings > Cookies to disable them | |
| MatchesFashion.com iPhone and Android Apps – clearing app cookies | |
| Uninstall the App from the phone | |
| Reinstall it |
Use
We use the personal information we collect to: provide and improve our services, provide you with a personalised experience on our sites, contact you about your account, provide you customer service, provide you with personalized advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities.
We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed.
We process personal data relating to your interaction (transactions, site visits, app usage) with GREENBERRYKIDS.COM to enable us to personalise your experience with GREENBERRYKIDS.COM. This processing constitutes profiling under the GDPR and we process your personal data in this way as it is in our legitimate interest to offer you a personalised experience on our sites and to provide you with personalised advertising and marketing.
We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under GDPR to minimise data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data.
We use and retain your personal information to provide, improve and personalise our service to:
- Offer you site content that includes items and services that you may like and to keep track of your basket
- Customize, measure and improve our services
- Hold views between web and mobile sites, deep linking and device linking
- Provide other services requested by you as described when we collect the information
Where we have the right to do so, we shall use and retain your personal information to personalise communications, to contact you, either via email, telephone, social media, text messages or postal mail in order to inform you of account activity, delivery fulfilment and marketing related activity.
Our Loyalty programme is provided by a third party loyalty provider. The loyalty provider will undertake machine learning based statistical analysis to personalise a customer’s experience with GREENBERRYKIDS.COM.
We use and retain your personal information to prevent, detect, mitigate and investigate fraudulent or illegal activities. This will involve the machine learning based statistical analysis which permits the identification of buying patterns which allow us to further personalise your experience.
We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. After it is no longer necessary for us to retain your personal information, we dispose of it securely according to our data retention and deletion policies.
Your rights
The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information.
You can submit your rights servicing request here.
Managing preferences
You can control how we send personalized marketing, by channel and by frequency, from the Manage Preferences section of a registered account.
Accessing Manage Preferences allows you to control how we communicate with you. If you do not wish to receive marketing communications from us, you can unsubscribe from the link in the email you received, or by changing your Marketing Preferences.
Disclosure and security
We may disclose your personal information to legal entities within the GREENBERRYKIDS.COM group of undertakings, and to third authorised third parties. We do not disclose your personal information to third parties for marketing purposes.
We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We minimise the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose.
In so doing we may disclose your personal information to authorised third party service providers who help us to provide our services such as:
- Payment providers to facilitate purchases
- Fulfilment providers to facilitate order management, packaging and delivery
- Marketing and advertising providers in order to personalise your experience
We do not disclose your personal information to third parties for marketing purposes.
Where legally compelling grounds exist, we may also disclose your personal information to governmental and law enforcement agencies, and otherwise in the defence of legal claims.
We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
If we were to be acquired by another company, we may share information with them and we will require that company to agree follow this Privacy Policy with respect to your personal information.
Questions
If you have a question about this Privacy Policy, please contact: info@greenberrykids.com or GREENBERRYKIDS.COM, 29A Pilgrims Lane, London, NW3 1SX, United Kingdom.
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the data protection supervisory authority in the UK (www.ico.org.uk).
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
Previous versions of this Privacy Policy can be found here.